Activision

Activision Blizzard announced today that Infinity Ward's Call of Duty: Modern Warfare 2 continues to shatter theatrical box office and video game sales records for five-day worldwide sell through in dollars. The biggest entertainment launch in history set a new worldwide estimated five-day sell-through record of approximately $550 million, according to internal Activision estimates.

Modern Warfare 2's launch beat all previous first-and five-day entertainment industry box office, book and video game sell-through records*:

- The largest reported five-day opening worldwide box office gross figures, held by Harry Potter and the Half-Blood Prince ($394 million)
- The largest reported five-day opening domestic box office gross figures, held by The Dark Knight ($203.8 million)

Activision announced today that Infinity Ward's much-anticipated Call of Duty:Modern Warfare 2 has become the biggest launch in history across all forms of entertainment with estimated sell-through sales of $310 million in North America and the United Kingdom alone in the first 24 hours, according to internal Activision estimates.

Modern Warfare 2 was released on Tuesday, November 10th, to worldwide fanfare across the globe, including over 10,000 retail outlets in the U.S. alone which held midnight openings to meet consumer demand. In its first day, the blockbuster title sold through approximately 4.7 million copies in just North America and the United Kingdom, according to internal Activision estimates.

The Washington Post is reporting that gaming giant Activision-Blizard is setting up a Call of Duty Endowment to “support other groups that assist veterans with their careers.”  Chief executive Bobby Kotick remarked:

"The joblessness rate that [veterans] should have should be far less than the national average, not more.  How do you expect people to actually join the military if when they leave the military they can't integrate back into the free market they're supposed to be protecting?"

You can read the whole article here.

Activision has announced a brand new entry in its Rapala fishing franchise, Rapala: We Fish for Wii. Slated for release on September 29, Rapala: We Fish is the first fishing title developed specifically for Wii, featuring over-the-top fun and action-packed fishing. The game is packaged with the Rapala fishing rod and reel peripheral, letting players cast it, crank it and set the hook!

“We’ve partnered with Rapala to develop a new type of fishing game that focuses on arcade style family fun for the Wii™,” said David Oxford, Activision Publishing. “Combining responsive controls with an action-packed, humorous direction, we have created a fishing game that’s unlike anything out there.”

On the 10th November get ready for more high-speed action, as Activision Publishing, Inc. revealed plans today to deploy Call of Duty: Modern Warfare: Mobilized for Nintendo DS. Developed exclusively for the Nintendo DS by n-Space, Call of Duty: Modern Warfare: Mobilized will deliver an arsenal of cutting-edge weaponry, vehicles and tactics, arming players with precision controls for battle across the world’s most dangerous hotspots. Gamers will fight on the ground in intense building-to-building tactical combat, hack into enemy computer terminals, take the controls of military vehicles like Battle Tanks and UAV spy drones, or man the guns of an AC-130 gunship.