I think a serious part of the part of the problem is while yes there is a great number of clearly devoted ASL fans out there, there is only so much market for entirely new sales.
Couple that with the reality that yes they are a real business and yes they have been producing new product fairly well, there is again only so many people out there standing in line to buy a new copy of a lot of the modules.
I think if it was my company, I would be a bit nervous as well.
Just thinking of something interesting. What some might not know, but because of my father's hobby I am familiar with, the model railroad hobby routinely has to ask for an item first in sufficient nuimbers before it gets made.
Model railroad companies that produce the highly desirable brass model railroad engines also make them in finite production runs, and then they say there that's it, we are moving on to the next item in demand.
I am not sure if this would work for wargaming or not. Let me say that tooling up to make 500 units only of a brass engine of a specific make is not easy. But then they sell these things for several hundreds of dollars too.
My dad has more insurance on his model railroad collection than he does his house. And for good reason, his collection is worth more than a new home too
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Board games enjoy what computers don't though. Just try and copy a wargame that is a board game.
I laugh each and every time someone claims that board games are destined to die from the rise of 3d real time computer programs. But each time they make a fancier and more graphically intense computer wargame, they only people that benefit, are the people that retail the latest in computer HARDWARE.
It isn't benefiting the makers of wargames just making fancier programs eh. And a pirate can copy the latest wargame just as easily as the older ones too. Sadly I see it all the time.
But no one has ever offered me a pirated copy of a board game eh.
Part of the puzzle in getting MMP to get releases out the door, is cash flow. I have to admit, it will not be paying cash in advance EVER for a computer program, but I feel my money is safe pre ordering board games. They are known quantities in the case of ASL too.
I mean, are you really able to say you would not be aware what was going to be in a 2nd Edition copy of West Of Alamein?