If by "haunt" you mean to say "frustrate", I think we've clearly seen evidence of it again in Steve's hostile reaction.
But I wouldn't make too much of it. The game will either sell itself, or it won't. The AAR, the demo, even this video, are all just more ways of helping it do that. The danger is in providing too much information - of the wrong kind - and dissuading potential players from sitting down and forming a favourable opinion for themselves. Sometimes too much information is a bad thing.
I don't want to get into a damned if they do, damned if they don't situation. I stated that the marketing was well done up until a week ago. The AARs, the preorder, the preview/interview were all well managed this time around. Like our Conservative party during election week, BFC seems to be falling apart a little in the last few days before the big day - but it will probably not matter much in the end.