Nintendo to get Wii-branded Nascar

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Video games and Nascar? Nintendo will be the first.

Nintendo today announced a partnership with Roush Fenway Racing and Greg Biffle. The Nascar driver will debut a Wii-themed Ford Fusion at Watkins Glen in August with a follow up at Dover's Monster Mile in September. The partnership with Roush Fenway Racing marks Nintendo's first Nascar endeavor.

"Partnering with Roush Fenway Racing further demonstrates how Wii is bringing gaming to the masses," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Like going to a NASCAR race, playing Wii is a family event. Everyone can enjoy Wii regardless of his or her gaming knowledge and experience."
http://biz.gamedaily.com/industry/news/?id=16823
 
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