kdalton
Senior Member
Recently, Alliance Distribution announced it was dropping MMP products
from its inventory.
Alliance's move was not unexpected and was part of a trend that has been developing since last October when we changed our retail and wholesale discount structure. Retailers and distributors get the same discount from us, and since the retailers could buy from us at a lower price than from distributors, and eliminate the middleman, there was no incentive for distributors to keep the MMP line.
As a result, most of MMP's sales are now derived from retailers and direct customer orders. The wargaming community is such a niche market that the classic producer-distributor-retailer route of getting products to consumers is no longer viable. This is especially true in the Internet sales age. The only way we could keep that business model viable is to give a larger discount to distributors and raise item prices to compensate - something we didn't want to do.
We are supporting the retailer market in every possible way; we're offering themthe same discount as distributors and placing their store names on the preorder page when they preorder a title, for example. We want to bring more retailers into the MMP fold, and to do so we are announcing a new incentive plan for you, the gamer: MMP Retailer Recruitment Rewards!
Do you know a store that doesn't carry our products and hasn't ordered from us in the last three years? Tell them about MMP; let them know you want our products on their store shelves. If they order, tell them to make sure they pass along your name as the person that convinced them to order your favorite games.
What's in it for you? We'll send you a finder's fee equal to 5 percent of the total sales to that store for that calendar year! Not a merchandise certificate or a Winter Offensive mug - cash that you can spend at the local game store YOU convinced to order! This fee will be payable at the end of the calendar year in question.
We hope this clears up any questions about Alliance Distribution. If your local store used Alliance, and they claim that they can't get our games anymore, point them to www.multimanpublishing.com. We love working directly with retailers!
from its inventory.
Alliance's move was not unexpected and was part of a trend that has been developing since last October when we changed our retail and wholesale discount structure. Retailers and distributors get the same discount from us, and since the retailers could buy from us at a lower price than from distributors, and eliminate the middleman, there was no incentive for distributors to keep the MMP line.
As a result, most of MMP's sales are now derived from retailers and direct customer orders. The wargaming community is such a niche market that the classic producer-distributor-retailer route of getting products to consumers is no longer viable. This is especially true in the Internet sales age. The only way we could keep that business model viable is to give a larger discount to distributors and raise item prices to compensate - something we didn't want to do.
We are supporting the retailer market in every possible way; we're offering themthe same discount as distributors and placing their store names on the preorder page when they preorder a title, for example. We want to bring more retailers into the MMP fold, and to do so we are announcing a new incentive plan for you, the gamer: MMP Retailer Recruitment Rewards!
Do you know a store that doesn't carry our products and hasn't ordered from us in the last three years? Tell them about MMP; let them know you want our products on their store shelves. If they order, tell them to make sure they pass along your name as the person that convinced them to order your favorite games.
What's in it for you? We'll send you a finder's fee equal to 5 percent of the total sales to that store for that calendar year! Not a merchandise certificate or a Winter Offensive mug - cash that you can spend at the local game store YOU convinced to order! This fee will be payable at the end of the calendar year in question.
We hope this clears up any questions about Alliance Distribution. If your local store used Alliance, and they claim that they can't get our games anymore, point them to www.multimanpublishing.com. We love working directly with retailers!