Scott Tortorice
Senior Member
I think they're on the wrong path:
How to make chess more popular?
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That's GM Alexandra Kosteniuk, BTW.
But seriously, as long as Chess is seen as a bunch of guys staring at a board for hours at a time, Chess will never go "mainstream". Its irksome, but to gather the masses you sometimes have to...package things a bit better.
But perhaps a better questing is: do we really want Chess to go mainstream?
How to make chess more popular?
The right path:A round table conference took place in Odessa on May 29th on the theme “Popularisation of the game of chess: experience, perspectives, plan of action”. Both famous chess players (Ivanchuk, Eljanov, Gashimov, among others) and top-level managers of the chess world (including FIDE President Kirsan Ilyumzhinov) participated. We received a report on the round table, and our visitors are invited to join the discussion.
The report below was written and sent to us by WIM Olena Boytsun, who is General Secretary of the International Association of Chess Professionals (ACP) and working in marketing and PR for chess. Since June 2010 she is full time employed as Marketing Director of the Ukrainian Chess Federation.
After the findings of the round table were published earlier this week by Chessbase, Olena also sent us the material, adding…it would be very interesting to gather any comments, suggestions, ideas on the subject – I usually follow the comments after ChessVibes articles with interest, although never participated. It is always great to brainstorm, and chess community is such a creative and wise community.
Uploaded with ImageShack.us
That's GM Alexandra Kosteniuk, BTW.
But seriously, as long as Chess is seen as a bunch of guys staring at a board for hours at a time, Chess will never go "mainstream". Its irksome, but to gather the masses you sometimes have to...package things a bit better.
But perhaps a better questing is: do we really want Chess to go mainstream?