Michael Dorosh
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Great post by Zwolo2003 at BFC.It might be too early for this game, but the Hearts of Iron 3's (Paradox Interactive: check here) weekly developers diary is very popular, 1 screenshot a week, endless discussion and drooling by the hardcore fans, and just a weekly update for the average gamers on great things to come. Advantage is that everybody knows the pace at which information is released, so everyone seems more content. Again it might be too early, but it's greatly appreciated by the community. They even do a twitter thing I believe with short updates like '40 provinces between Leningrad and Stalingrad' (trust me, it matters to people apparently ;-)).
I really liked the marketing campaign that Panzer Command did, too, actually, which had a downloadable Google Earth map with all the campaign locations right loaded up so you could see the real-world locations and the scenario write-ups, plus the front line for the entire Kharkov Campaign. It was a brilliant bit of PR.
Steve's idea of PR is this (same thread):
Moon sums it with a Churchill paraphrase: ""I don't care if people talk good or bad about me, as long as they spell my name right". But this is even more priceless, from Moon.As with other early screenshots, the majority of people are pleased to see something and that makes us happy. The minority that isn't happy wasn't happy before, so it's routine stuff.
They are making wargames as a favour to us. We keep forgetting that, guys.- if we were driven by the idea to "maximize profits" (which is what "most value" and "most effective communication" are about in the end), we wouldn't be doing PC wargames, but creating sports games for Wii. Luckily, for you, everyone at Battlefront is driven as much by the idea of making the games that they like to play themselves as by the idea that we need to make profit (we do, but not "at all cost" and "beyond any other considerations").
But back to the question at hand - the original quote in this post. A reasonable suggestion. Would BFC not benefit from a more structured release of preview material?