Show me any mainstream reviewers who will be reviewing it at all...there were several that did previews and reviews. Have you seen an mainstream previews. I can think of only one preview and that was only really an interview.
Unless you count the video of the box.
If that is true - I'm not saying I believe it is - I honestly don't know - it could be that the reviewers are turned off by a lack of free copies from BFC. Isn't it common practice for publishers to provide gratis copies in advance (not necessarily hard-copies with all the goodies, but even just access to beta downloads)?
I think - correct me if I'm wrong - BFC are sort of like the movie producers who don't preview their pictures for film critics before opening day. At least, that seemed to me to be a criticism with the modules. I may be remembering that wrong.
But having said that, a lot of 'buzz' on the Internet, be it movies or games, is that most people would rather read the opinions of other fans, not critics.
Personally, I enjoy reading a well-written review, but usually just because I like analysis and reading in general, not because I want to inform my own opinion. As I mentioned earlier, I'd rather make up my own mind. But I do enjoy at least reading a good review, positive or negative.