The people on this part of GS forum, on the BF forum and CM sections of the World at War forum, just to name a few, are BF's ultra-core CM customers. They need to get 90% or so of them/us to buy just to get the launch kicked off. But what is BF doing in their marketing campaign to reach the next tier/tiers of customers? Very little from what I have seen. For the entire Spring BF should have been all over, not only this site, but also places like Wargamer, ACG, World at War, SimHQ and many more giving interviews, posting screen shots, promoting the AAR's & videos and more. I have seen virtually none of this. BF should have had a formal and regular presence at all these types of sites, as well as in sites aimed at others (e.g. FPMS) they have targeted as customers. Beyond that there is the general historical and strategy games tiers of potential customers. None of these markets/outlets have been tapped by BF, at least not to my knowledge.
If BF's current marketing efforts is centered solely on the CM core customer base, way--at great opportunity cost--did they take years to design an engine that didn't take them to new markets? Maybe they simply tried and failed, leaving them to market almost exclusively to their established customer base--which based on what Steve has said about sales of CMSF + to date, is significantly less than what BF had for CMBO.